A few months ago late on a Friday afternoon, client Kelly Batson Howard of Batson’s Foliage Group called as asked what I would charge to do QR codes for their most common plants tied to care instruction videos on their website that people could get to by using their SmartPhones.

While I don’t by any means fall into the technically challenged group and I own a SmartPhone, I had know idea what she was talking about.

Our conversation went something like this:

Me: QR what?

Kelley: You know the white squares with funny black lines and boxes going through it.

Me: I’ll call you on Monday.

30 minutes of reach later I understood why Kelley was so excited about the project.

A good portion of Kelley’s sales are to garden centers. How many times have you been in a garden center with a plant in your hand wondering what the care instructions were but couldn’t find a clerk within two garden centers away?

On Monday, I called Kelley and asked, “what’s your goal for this project?”

“I want 52 QRs that point to individual videos with care instructions on the website to our most common plants.”

Several months later she has 52 videos on YouTube and plants are shipping with QR’s on their pots.

Kelley’s goal with this project was two fold:

1. Help her customers by providing information to their customers when they can’t.
2. Increase revenue sales for Batson’s Foliage Group.

As with Batson’s UPC code program, their is a minimum charge for the plants shipped with QR codes. Now that program is in place, it is fast becoming a win-win for all as Kelley had hoped.

On this one Kelley, thanks for being one step ahead of me.

Kelley, our next project is what?

For others, how can QR codes help your business?

Big Max’s Studio has launched a new website design for Cabana del Sol  for client Sébastien Gros. Cabana del Sol is located on Big Pine Key which is one of the smaller Florida keys, located in the lower keys.  Wildlife lovers treasure this secluded and private property.  The neighborhood features daily wandering visits of endangered Key deer (please keep gates closed). Egrets, Pelicans, and Heron regularly frequent the property.  In the winter, manatees are commonly sighted in the canal looking for friendly neighbors to give them fresh water drink.
If you are looking for a quite place to get away from it all this looks like the place – “your private oasis in big pine key.”

Big Max’s Studio (“BMS”) welcomes The Hamilton Gallery. BMS has been hired as the webmaster for the gallery as well as implementing an email marketing campaign.

The Hamilton Gallery is located at 615 East Las Olas Bouelvard, Fort Lauderdale FL – p: 954-761-1408 – e: info@thehamiltongallery.com– w: thehamiltongallery.com

Big Max’s Studio (“BMS”) has been chosen to design Castleton Gardens, Inc.’s website. BMS will has also been chosen do the photography for the website.

Castleton Gardens, Inc. is a wholesale nursery location in Homestead, Florida specializing in interiorscape plants.

How did I come up with the name “Big Max’s Studio”? Here’s the short story.

Throughout the firm’s life it’s had a couple of different names and a couple of different partners. After last partnership I decided it was time to change the name, again. Unfortunately, at this same time we had to put our big loveable lab, Max of 13 years down. A few weeks later with much excitement I came home and announced that I had found a new name for the firm. The only comment, “what to now?” I replied, “Big Max’s Studio!” It was the first time I seen a smile in weeks and I knew I had picked the right name.

There is only one way to describe “Big Max” a typical lovable black lab who wanted nothing more than a few extra biscuits a day and at all times to be under your feet.

Since we are a family business we wanted to keep the names of the yellow and chocolate labs in the family. A family of lab lovers made that easy, “Toby” was his cousin and “Coco” was his father.