A few months ago late on a Friday afternoon, client Kelly Batson Howard of Batson’s Foliage Group called as asked what I would charge to do QR codes for their most common plants tied to care instruction videos on their website that people could get to by using their SmartPhones.
While I don’t by any means fall into the technically challenged group and I own a SmartPhone, I had know idea what she was talking about.
Our conversation went something like this:
Me: QR what?
Kelley: You know the white squares with funny black lines and boxes going through it.
Me: I’ll call you on Monday.
30 minutes of reach later I understood why Kelley was so excited about the project.
A good portion of Kelley’s sales are to garden centers. How many times have you been in a garden center with a plant in your hand wondering what the care instructions were but couldn’t find a clerk within two garden centers away?
On Monday, I called Kelley and asked, “what’s your goal for this project?”
“I want 52 QRs that point to individual videos with care instructions on the website to our most common plants.”
Several months later she has 52 videos on YouTube and plants are shipping with QR’s on their pots.
Kelley’s goal with this project was two fold:
- Help her customers by providing information to their customers when they can’t.
- Increase revenue sales for Batson’s Foliage Group.
As with Batson’s UPC code program, their is a minimum charge for the plants shipped with QR codes. Now that program is in place, it is fast becoming a win-win for all as Kelley had hoped.
On this one Kelley, thanks for being one step ahead of me.
Kelley, our next project is what?
For others, how can QR codes help your business?