First the logo must be fixed
When Dr. Petusevsky first contacted Big Max’s Studio, he was looking at a website design for his podiatry practice. Dr. Petusevsky has been practice for over 28 years in a location that provided him a great natural client base. Unfortunately over the last couple of years, the neighborhood has changed and as he put it “I need to get with the times and get a website.” Furthermore, Dr. Petusevsky has wonderful reviews on all of the websites that rate doctors, but no real way to get traffic from them.
On our first meeting, I asked Dr. Petusevsky if he had a logo. He told me he loved his logo and handed me his business card. I took a deep breath and said okay. But the more I thought about it, and the more I tried to make it work, I soon realized there was no way it could work. I didn’t know what was worse, the bad clip art or that the artwork was amputated feet. I finally asked Dr. Petusevsky if would be willing to look at a new logo design. After I had explained what the logo said to me, he laughed and said yes.
Not only does Dr. Petusevsky practice general podiatry medicine, his speciality diabetic foot care and he is a certified wound care specialist. From our first meeting, I understood that Dr. Petusevsky want to focus on diabetic foot care and the problems people have with their feet who suffer from diabetes.
I also wanted to get rid of the drab brown in his current logo and wanted give him something bright and cheery. When I asked Dr. Petusevsky what his favorite color was, I loved his response: “purple, it’s my wife’s favorite color and from her it’s become my favorite.” His second favorite color is green. Great two colors that are easily made bright and cheery.
I am an awarding winning logo and website designer who when not designing logos and websites, likes to write about how the industry has changed and what it looks to become in the future. I started designing websites around 1995. For the past 8 years, all sites have been developed in WordPress. Originally, I would develop the site in HTML and then convert those files to WordPress. Today all child themes are built on the framework of Divi. Guest blogger at 3lovablelabs, Tropic Moon Media, and Patti & Hank.