First the logo must be fixed
When Dr. Petusevsky first contacted Big Max’s Studio, he was looking at a website design for his podiatry practice. Dr. Petusevsky has been practice for over 28 years in a location that provided him a great natural client base. Unfortunately over the last couple of years, the neighborhood has changed and as he put it “I need to get with the times and get a website.” Furthermore, Dr. Petusevsky has wonderful reviews on all of the websites that rate doctors, but no real way to get traffic from them.
On our first meeting, I asked Dr. Petusevsky if he had a logo. He told me he loved his logo and handed me his business card. I took a deep breath and said okay. But the more I thought about it, and the more I tried to make it work, I soon realized there was no way it could work. I didn’t know what was worse, the bad clip art or that the artwork was amputated feet. I finally asked Dr. Petusevsky if would be willing to look at a new logo design. After I had explained what the logo said to me, he laughed and said yes.
Not only does Dr. Petusevsky practice general podiatry medicine, his speciality diabetic foot care and he is a certified wound care specialist. From our first meeting, I understood that Dr. Petusevsky want to focus on diabetic foot care and the problems people have with their feet who suffer from diabetes.
I also wanted to get rid of the drab brown in his current logo and wanted give him something bright and cheery. When I asked Dr. Petusevsky what his favorite color was, I loved his response: “purple, it’s my wife’s favorite color and from her it’s become my favorite.” His second favorite color is green. Great two colors that are easily made bright and cheery.