Branding is more than just a logo — it’s how your business shows up in the world. But after years of working with small business owners, I’ve noticed one mistake that pops up again and again: inconsistency.

The Problem: Inconsistent branding sends mixed signals.

• Why it makes you forgettable
• Examples (logo variations, changing fonts, off-brand colors)

1. Why It Happens:
   • DIY design without a style guide
   • Mixing Canva templates with no plan
   • Not knowing what your “core” brand elements are
2. The Fix:
   • Create (and stick to) a brand style guide
   • Choose 1–2 main fonts, 1–2 brand colors, and a logo version for all uses
   • Use templates that match your style guide
3. The Results:
   • Increased recognition
   • A more professional, trustworthy presence
   • Clients who remember and recommend you

If your branding feels all over the place, you’re not alone — but it’s fixable.

Let’s create a brand + website that gets you remembered for all the right reasons.