Divi 5 and the Case of the Duplicate Product Descriptions

When the WooCommerce modules for Divi 5 were finally released, I couldn’t wait to test them out. I upgraded one of my websites immediately, excited to see what this long-awaited version could do. The first time I opened a product page, it looked just like the WooCommerce default layout, nothing like the custom design I had created. Then I noticed something even stranger: each product description was showing up twice.

At first, I figured it was something simple, maybe a caching hiccup or a shortcode issue. I ran through my usual checklist: cleared the cache, checked the Theme Builder, re-saved permalinks, but nothing fixed it.

So, I opened a chat with Elegant Themes’ AI assistant, Finn.

Finn was polite, cheerful, and confident. We spent about 45 minutes together while he walked me through an array of “try this” steps. We deactivated plugins, re-enabled modules, and adjusted builder settings. None of it worked. At one point, Finn told me that with Divi 5, I could no longer design unique layouts for individual product categories; everything supposedly had to live under the “All Products” tab. That didn’t sound right, but I played along.

Eventually, Finn admitted defeat and passed my ticket to a human.

The first support rep told me everything looked fine on their end. The second said the problem was related to a setting under Theme Options → Builder → Product Content, and that it needed to be set to “Build from Scratch.” Mine already was. Every time I tried to change it back to “Default,” it would immediately revert to “Build from Scratch.”

The third support person replied, saying, “We’ve already explained the fix.” (Spoiler: they hadn’t.)

At that point, I knew it was time to start sleuthing on my own.

This particular site was built before Divi 4 introduced the Theme Builder, back when each product page was created manually using Divi’s wireframe view. Once the original wireframe layout was designed, I duplicated that page each time I added a new product, and by the time Divi 5 came along, I had 92 product pages built this way.

When Divi 4 was released, the Theme Builder automatically overrode those old layouts, so I never thought twice about the underlying wireframes. Apparently, Divi 5 doesn’t do that.

By pure accident, I opened one of the affected product pages in the default editor and saw that the old wireframe layout was still there. That was my lightbulb moment. Divi 5 wasn’t overriding the embedded wireframe; it was displaying both the wireframe and the Theme Builder layout at the same time.

Once I deleted the old wireframe from each product page, the duplicate descriptions disappeared, and everything worked perfectly.

What’s funny is that, in the middle of all this, I upgraded another WooCommerce site to Divi 5, and that one had zero problems. It didn’t dawn on me at the time, but that site’s product layouts were created entirely in the Theme Builder, with no old wireframes lurking beneath the surface. That was the key difference.

In hindsight, it makes sense. Divi 5 has a completely rebuilt architecture designed for speed and efficiency. But that also means it handles older structures differently. Any content you manually built before the Theme Builder existed may still be hiding behind the scenes, ready to cause confusion after you upgrade.

So if you’re upgrading to Divi 5 and your product descriptions (or any content) suddenly start repeating, check for leftover wireframes. Delete them, and your pages will go back to normal.

It’s a small fix that took me hours to find, but hopefully sharing it saves someone else the trouble.

Because while I can forgive Finn the AI for missing it, I expected at least one of the humans to connect the dots.

Despite the rocky start, I’m really enjoying Divi 5. It’s faster, cleaner, and much easier to work with — and once you understand how it thinks, it’s a fantastic upgrade.

About the Author | Patti Meyer

Founded in 2001, Big Max’s Studio is a woman-owned graphic design and web development firm led by award-winning designer Patti Meyer. We specialize in helping small businesses and DIY entrepreneurs transform their branding and websites into professional, high-performing visuals. From WordPress/Divi websites to custom branding and creative strategy, we’re your trusted partner in leveling up your business online.

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