The #1 Branding Mistake I See (And How to Avoid It)

Branding is more than just a logo — it’s how your business shows up in the world. But after years of working with small business owners, I’ve noticed one mistake that pops up again and again: inconsistency. The Problem: Inconsistent branding sends mixed signals. Why...

An award-winning dream comes true

Way back in the dark ages when we did everything by hand in art school, one of my favorite classes was package design. For our final, we were to take a current product and redesign it. Since, I’m Irish, half from the orange side and half from the green side, I decided...